Writing

The Marketing Landscape

The read on what is actually happening in marketing now, and what to ignore.

3 pieces

LandscapeWhat Nigeria's big tech probe says about how you're building in the market.Nigeria's probe into Meta, Google and X is part of a regional pattern. For founders operating in the Nigerian market, it changes the risk profile of platform-dependent strategies in ways worth understanding now.

A grid of dark circles with one orange line drawing value out to a single orange point above a rule

LandscapeIf You Have Ever Boosted A Post, ARCON Is Looking For YOUBack in February, ARCON started emailing small businesses asking for a million naira each over adverts they had boosted on Instagram. Then in June a court held that ARCON has no power to hand out fines at all, and almost everybody who wrote about that judgment wrote about Meta instead.

LandscapeNigerian brands are manufacturing their own interchangeability.Faces bought, leaders copied, features converged, festivals crowded, AI borrowed. Seven reads on a market busy amplifying what it never settled.

Five identical rectangles in a row, one filled orange but the same shape as the rest

Elsewhere in the record

Tell us about your practice.

Make a written enquiry